Marketing Compliance for Affiliate Networks

Why Affiliate Networks Should Automate Marketing Compliance

Merchants are responsible for delivering more than high quality products and services. The average consumer is now much more savvy about their legal rights and has more frequent touch points with brands online. As such, merchants must closely govern how their publishers advertise their brands to maintain compliant advertising, with regulations and their partnership agreements, and to uphold a consistent brand identity.

Rightlander helps affiliate networks to remain competitive and enhance their reputation for high quality traffic by evaluating targeted publisher content that uses their tracking links. Rightlander's agile technology enables affiliate networks to automate recurring checks for things like live exposures, correct landing pages, offer accuracy, inclusion of T&Cs, authorised voucher codes, competing promotions and channel specific rules such as brand bidding in PPC.

Supporting The Full Marketing Partner Lifecycle

Merchants must have well defined, repeatable marketing compliance controls to protect consumers, adhere to increasingly stringent advertising rules and improve go-to-market speed. Rightlander helps affiliate networks to achieve this on behalf of their merchants with automated solutions across the full marketing partner lifecycle. These include identifying recruitment opportunities, screening for approval, verifying live offers and their landing pages, discovering undisclosed content, monitoring offers for compliance and accuracy, and surfacing competitor offers for comparison. In doing so, affiliate networks save time, reduce risk for their merchants and increase conversions.

How It Works

Monitoring content sufficiently across multiple digital marketing channels is a complex and time consuming process. Rightlander’s proprietary technology and experienced analyst team scan and analyse millions of web pages, ads, emails and videos every month from different countries. Clients then filter and review prioritised results using Rightlander's intuitive online portal, or via an API integration, to make decisions efficiently with supporting evidence.